Spark is
Social feature presented by Amazon for
its premium paying Prime members to showcase and purchase products on their
platforms by sharing their photos and videos just same as social media
platforms. The main purpose of this feature is to improve product discovery.
This is the first clear move of the Amazon in the world of social media. This new
feature was launched publicly on Tuesday from a device that use Apple’s iOS operating system. Anyone can be a
member by contributing to Spark but you have to be an Amazon Prime member because Non-Prime member can browse
feeds but can not post of comment.
For Amazon’s
Spark you have to use Amazon mobile app, because this feature is not
designed for desktop at this time. When you have completed the setup, Spark offers
user to tag products which are available on Amazon on their post. So that if
someone open the post and browse the feed, they can instantly find the product
and there will be a shopping bag icon in the bottom right corner with a number
that informs how many items from the photo can be purchased, on the same
platform. There are also emojis, smilies same as the other social media
provides.
According to Amazon
spoke person,
“We created Spark to allow customers to discover and
shop-stories and ideas from a community that likes what they like.”
“When customers first visit Spark, they select at least five
interests they would like to follow and we will create a feed of relevant
content contributed by others. Customers shop their feed by tapping on product
links or photos with the shopping bag icon.
”
”
Amazon invited publishers and bloggers including paid
influencers to write down about their new feature “Spark”.
Lucas Miller, Community manager said: “So #amazonspark is
going to be a dangerous pastime. The
app is already too easy to shop...”
Jill Richardson, brand strategist said : “Been messing with
#AmazonSpark all morning and i am LIVING. It’s like Pinterest, Instagram and my
credit card had a baby and it’s beautiful.”
This service is a cross between Instagram and Pinterest with a touch of e-commerce
according to the users of Amazon.
In future, Amazon will generate some sort of opportunities
for users to earn money by posting and sharing links. This is the way to
challenge the other social media giants for creating their own worth.
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